2 awards at the Marketing Achievement Awards 2024 for BLISS Business Class!

Gold & Bronze awards for strategic thinking, innovation and efficiency.

SKY express, the only double-award-winning Greek airline in Europe, won two more awards, following the 3 honors it received from Athens International Airport some time ago.

This time, SKY express was distinguished for the contribution of Marketing to its business development and was rewarded for its strategic thinking, innovative action and effectiveness.

The company won at the Marketing Achievement Awards 2024:

• Gold Award in the category Best Marketing Strategy for Customer Experience / Loyalty
• Bronze Award for Best Marketing Strategy for a Sustainable Future

Both awards were given to SKY express for BLISS, the company's redesigned and modern Business Class. Driven by personalized, quality service and sustainability, BLISS puts the passenger at the center of every step of their travel experience.

In particular, BLISS Business Class offers the passenger premium services from the booking of his ticket to the exit from the airport of his destination, such as, among other things, priority, comfort, access to VIP lounges, additional free baggage allowance, transportation by private vehicle to the plane area, an exquisite welcome, but also a variety of healthy and fresh cold meals of high nutritional value and quality in flight. In addition, BLISS Business Class enables the passenger to participate through active actions in a sustainable future, consciously choosing before their flight not only the type of the meal but also not to consume it, contributing to the effort to reduce food waste and unnecessary energy for the meal production. In addition, the renewal of the fleet with new state-of-the-art aircraft with a smaller environmental and acoustic footprint enhances the sustainability at the core of the company's action.

BLISS stood out among over 100 nominations and was evaluated by a jury of 28 renowned marketing executives excelling abroad.

Marketing Achievement Awards 2024 were organized by Boussias Events and the nominations were evaluated based on strategy, implementation innovation and effectiveness. The Award Ceremony took place on Tuesday, April 2, at the Radisson Blu Park Hotel, with the participation of 150 market executives.

It is worth noting that SKY express is the only Greek airline that has been distinguished with two top ERA (European Regions Airline Association) awards – ERA Airline Excellence Award 2023 & ERA Innovation Award 2023 - for its remarkable work in innovation and its consequent excellence, while a few days ago it was distinguished, once again, by the Athens International Airport.